A New Approach to Working Smarter!

At The Prescott Group, our focus is on building your business. We provide a customized marketing plan with an emphasis on helping you pursue more revenue generating tasks, cost effectiveness, lead generation and great results. Work smarter not harder - with The Prescott Group!

Below is an overview of the services offered by The Prescott Group:

Brand Management

Your brand identity should be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business. Branding is the foundational piece in your marketing communication and one you do not want to be without!

• Define your brand
• Package your brand: Create a consistent look and message for all online and offline marketing
• Analyze your market
• Brand awareness: marketing your brand

Websites

A dynamic website is a MUST and it sets the stage for building your brand! It is the foundation and hub for ALL of your online marketing efforts. It is an integral part of your brand and is essential for doing business in the 21^st century. Contact us to discuss features, rates and design ideas.

Internet Marketing

These days consumers are very knowledgeable and computer savvy and using the internet to not only search for homes but for real estate professionals who are like-minded and progressive thinkers and will ultimately lead them to the results they are looking for. No marketing plan is complete unless it includes internet marketing strategies to effectively communicate with your clients and prospects.

• Ad Words
• Search Engine Optimization
• Social Media set-up and maintenance
• Blogging
• Email Marketing: enewsletter, eflyer, special announcements, email signatures
• Track marketing efforts

Direct Mail Marketing

Persistence is a virtue with any marketing campaign! A monthly direct mailing campaign is perhaps the easiest way to achieve this. Our mailings our tailored specifically to your style, market and budget.

• Just Listed/Just Reduced/Just Sold Campaigns:  Keeping in touch with prospects over the entire cycle of a sale demonstrates your ability to follow through. 
• Holiday/Celebration/Client Appreciation Campaigns: One of the first steps of growing your business is understanding that taking care of the clients you already have is just as important as chasing after new clients.
• Contact card campaigns
• Much More!

Pre-Listing Preparation

Share with your client prospect that you have a team dedicated to marketing their home to include internet strategies, and stand out among your competition!

• Create a personal brochure
• Pre-listing packets
• Create custom listing presentations or choose from a Prescott Group pre-made design
• Prepare and/or design CMA’s
• Electronic signature with docusign
• Form preparation using webforms or zip forms

Listing Coordination:

Below are some of the things we can do for you. If you don’t see something you need, contact us to further discuss.

• Set-up professional photography
• Virtual Tours
• Maintain listing file from P.A to close
• Contact seller for introduction
• Get form to seller for mortgage pay-off information
• Input listings into MLS and manage updates
• Set-up and manage book-a-showing and feedback system
• Design and create professional flyers and brochures
  • Agent to provide template or choose from The Prescott Group designs
  • Update flyers and brochures with any price changes
• Prepare open house material (home brochures, custom sign-in sheet, etc)
• Just listed and Just sold cards
• Provide a weekly, bi-weekly or monthly market report to your sellers. (We can use The Prescott Group market report template or yours.)
• Complete property BPO forms
  

Showcasing

Have a new listing but not enough time give it proper exposure? By syndicating your listings you are able to get your listing inventory in front of thousands of buyers who are searching the internet daily.

• Syndicate your listings at all major sites such as: Postlets, Craiglist, Trulia, Zillow, Realtor.com, facebook and many more.
• Manage listing updates
• Send your seller an internet marketing report that includes each of the links where you have showcased their home.

 

Database Management and Lead Management

• Organize and group your contacts using the database of your choice or we can recommend one to you. (Experienced Top Producer assistants). We will work with you to gradually organize and group your contacts.
• Update your database contact information: We will call or email your past clients and capture the most current contact information.
• Lead Capture:
  • Calling: We have a calling team which can be used to qualify your buyer leads and set appointments with your seller leads.
  • Emailing: We can work your backlog of leads by replying to email with engaging conversation to qualify and resolve the lead.
• Enter each new lead into all databases.

 

Showing Agent

Hire a Prescott Group licensed Showing Agent to assist you with managing all of your buyers and getting them into properties quickly and more efficiently. Quite often it is hard to find the time needed to devote to buyers during the course of the week. Having a Showing Agent handle these clients and situations allows you to run a more efficient business and stop paying exorbitant commission splits! The Prescott Group Showing Agent Service provides you with the following:

• Coordinates appointments with buyers and schedules property showings using Bookashowing
• Show properties on days, evenings and weekends
• If not already signed the SA can schedule an appointment for the buyer to meet with you and Sign the Buyer Representation Agreement
• Completes showing feedback form after each property viewing in a timely manner