Tuesday, March 1st, 2011

Making Your Home Picture Perfect

 

clip_image001They say a picture is worth a thousand words. Well, in real estate, that picture’s worth translates to dollars and then, if it’s an excellent picture, you can add a few more zeros to that number. That’s why getting the right photos of your home are critical.

Before having your home photographed or, in some cases, videotaped, you’ll want to make sure that it’s in the best possible shape. But what exactly does that mean?

Getting your home ready for a photo shoot is not quite the same as getting it ready to have dinner guests. Yes, there’s the same cleaning rituals such as dusting, and picking up items lying around the house. But making a home picture perfect is about creating an atmosphere that’s welcoming, interesting, and even beckoning viewers and then capturing that with your lens.

How is that done? Professional home photographers use the right equipment to get the job done. Wide angle lens to make the home look larger and show off adjacent rooms in a single photo are one good method. Early morning and late afternoon photo shoots make use of the best lighting times in the day.

Whether you’re going to photograph your home or have a professional do it, adding some props and taking away the clutter will be top priorities.

Let’s start with empty rooms. Showing an empty house isn’t ideal for in-person visits or pictures. Why? You can’t get a feel for how to use the space and when you see an empty room in a picture and it’s hard to grasp its size. The Wall Street Journal suggests bringing in props such as furniture (even just a chair and small table) that will help give the viewer a sense of scale.

If at all possible, rent, borrow, or beg your friends for furniture to have at least a few objects in the room. You don’t need as many pieces of furniture as you would have if you’re living in the home, just some nice tables, lamps, and chairs to create a homey mood.

If you have to photograph the room empty, use a wide-angle lens and capture a bit of an adjoining room like a bathroom–this adds depth and interest. And always use a tripod.

Kitchen comfort. Here’s where you get to have some fun. Think of yourself as a set designer. Your job is to look closely at your kitchen and tuck away all the unnecessary objects. If you leave out an appliance (maybe a good-looking stainless steel one) hide the cord. The appliance isn’t there for use – it’s just a prop.

Now, add some other props–a basket of colorful fruit in a clear glass bowl (nothing too distracting). A plate of cheese and bread with a wine bottle nearby helps set a scene to make the viewer feel welcome.

Clouds are our friends. When you’re shooting outside, a bright sunny day isn’t always the photographer’s friend. If there are big trees and the sun is creating dark shadows, that can make parts of your photo look dreary. Clouds can greatly add mood to the photo without distracting from the exterior shot of a home. On an overcast day, the shadows aren’t as strong and the flowers can actually show up better.

But before you snap that exterior photo, put away those unsightly garbage cans, the seasonal decorations, and those "no soliciting" signs. Remember, you’re making your home not only picture-perfect but model-home perfect too… and that could just be priceless.
Written by Phoebe Chongchua

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Tuesday, March 1st, 2011

Homeownership Still Good Long Term Decision, Survey Reveals

 

The recently released study, American Attitudes about Homeownership, conducted by Harris Interactive for the National Association of Realtors® (NAR) reveals that homeownership still ranks high among the list of smart financial decisions.

Ninety-five percent of owners and a whopping 72 percent of renters believe that over a period of several years, it makes more sense to own a home than not. Seventy-seven percent of homeowners believe that homeownership will help them meet long-term financial goals.

But one cannot ignore the touch economic conditions being felt across the nation. Even through it’s positive tone, the survey found that the majority of homeowners and renters believe the country is on the wrong track. Forty percent believe the economy will remain the same in 2011.

And for eight percent of homeowners and nine percent of renters — being able to afford their mortgage or rent is a real and valid concern. Thirty-five percent of homeowners and forty-six percent of renters report that their monthly mortgage is at least a moderate strain.

Yet, according to the survey, "both homeowners and renters recognize the financial and non-financial benefits of owning a home. Nearly two-thirds of homeowners (63 percent) and renters (65 percent) consider the financial and non-financial benefits of homeownership equally important."

They are right. Homeownership is about more than just reaping financial benefits. The survey reveals that "a larger share of homeowners than renters describe their communities as safe and stable. Homeowners also report that they are more satisfied with their community and family life. While many factors contribute to a positive community environment, a large percentage of homeowners and renters believe a high rate of homeownership is one factor. Homeowners generally feel more connected to their communities, participate in community and civic activities more frequently and are more likely to know their neighbors well."

The majority of homeowners also agree that owning a homes means a stable atmosphere for raising a family.

And it’s little wonder why renters aspire to homeownership, when renters ranks their quality of life lower than homeowners. Just 33 percent of renters report that they are "very" or "extremely" satisfied with their family life. More than half of home owners do so. That’s why 6 out of 10 renters desire to become homeowners.

NAR President Ron Phipps notes, "Given strong public support of and aspirations toward owning a home, we need to keep policies in place that support and encourage responsible, sustainable home ownership for our future."
Written by Carla Hill

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Tuesday, March 1st, 2011

Don’t Be Mystified By The Mortgage Maze

 

clip_image001More than 70 percent of Americans say getting a mortgage today is a serious national problem, according to a new study by MortgageMatch.com, a home loan and information site operated by Move, Inc.

According to the MortgageMatch.com survey, today’s lending environment is so confusing many borrowers are experiencing high levels of stress and frustration.

More than one in five recent home buyers (20.9 percent) told MortgageMatch.com, waiting to hear if they were approved for a mortgage was more stressful than waiting to hear if they got a job.

MortgageMatch.com says home buyers can significantly improve their chances of getting a mortgage application approved on the best possible terms in today’s tough lending marketplace by taking the following steps.

· Pay down your debt as much as you can before applying for a mortgage.

Lenders calculate the ratio of your debt to your income to determine how much you can afford to borrow. Your total debt-to-income is based on how much of your gross income would go toward all of your debt obligations, including mortgage, car loans, child support and alimony, credit card bills, student loans and condominium fees.

By reducing your debt as much as you can, you will improve your debt-to-income ratio and your credit score.

· Clean up your credit long before you apply for a mortgage.

Credit is critical today, not just to get a mortgage but to get the best terms. A marginal credit score can cost you tens of thousands of dollars over the life of the loan. Your score on the 850-point FICO credit rating scale must be 680 today to qualify for a prime loan and at least 720 to get the best rates.

Pull one or all of your three annual credit reports from AnnualCreditReport.com and check yourself, before you wreck yourself.

You’ll have to pay a nominal fee of $10 to $15 to each credit bureau — Equifax, Experian and TransUnion — to get your credit score. Review your report for errors and omissions.

· Don’t make a major purchase on credit and don’t apply for new credit before you apply for a mortgage or at any point before your mortgage closes. Purchases and credit accounts increase your debt and hurt your debt-to-income ratio.

· Increase your down payment. The more you put down the better your rate and your chances at scoring on that loan application. If you can’t increase your money down, buy a cheaper home. Now is not the time to stretch.

· Get all your docs in a row before you apply for a mortgage. Don’t waste time or raise the ire of lenders who are tougher than ever on documentation for income, assets, financial obligations and more. When you apply, have your paperwork ready.

· Know and prepare for your cash requirements. Cash expenses, beyond the down payment can crush you. Closings costs are on the rise. They can include transfer taxes, lenders fees, title insurance, escrow, settlement and home inspection costs. Also upfront property taxes, homeowner association dues homeowner insurance and other costs could come due before you close.

· Larger loans raise your costs. So called "jumbo mortgages" exceed the $417,000 "conforming loan level" in most parts of the country. In high cost areas like New York City, Washington D.C., Miami, and many parts of California, jumbos begin at $729,750. Larger mortgages are more risky so they cost more, require better credit and demand larger down payments.

· Negotiate tough. Ask for a purchase price lower than the value. A lower price serves both you by lowering your loan-to-value ratio and your lender, by reducing its risk. In today’s marketplace, many sellers are willing to deal. Go for it.

· Don’t get taken. When you see rates attractive rates advertised on the Internet or TV don’t froth. They could be come-on or teaser rates with lots of strings attached. In addition, rates change several times during the day and differ by locale, by borrower, by loan-to-value ratio and due to a host of other factors. Advertised rates maybe be what you see, but they are often not what you get.
Written by Broderick Perkins

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Tuesday, March 1st, 2011

Is your presentation perky?

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Does your printed material encourage your client to hire your or run the other way?

A Pre-Listing Package and Listing Presentation is your chance to place yourself above the competition for consideration.

When was the last time you updated your pre-listing packet or your listing presentation?

Are you interested in making a good first impression?

 

If the answers is YES, then you should be using a Pre-Listing Packet! NAR statistics say only 5% of REALTORS® have a pre-listing package, but those that do, increase the likelihood of getting the listings they go on. Your package should include a personalized letter, a summary about your experience, information on the team you work with, testimonials from past clients, etc.

 

Key Sections of any pre-listing packet:

1) Agent Information/Profile

2) Company Information/Overview

3) Agency/Representation Information

4) General Information for Buyers and Sellers

5) Testimonials


We recently attended the annual kick-off meeting for a local brokerage and listened to a number of different agents talk about how re-vamping their listing presentation got them all excited about 2011. Audit your current listing presentation, make some progressive and innovative changes, stand out from your competition and get excited about your business for 2011!

Check out some examples: http://prescottgroup.us/pre-listing-packets/ 

If you have any questions about any of these strategies, please call Chris or Tricia and we would be happy to meet with you for a FREE no-obligation marketing consultation!

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  Tricia Allenson (952) 212-7598  Tricia@PrescottGroup.us

  Chris Prescott (612) 998-5674  Chris@PrescottGroup.us

  The Prescott Group “We make you look good!”

  Visit our Website: http://PrescottGroup.us

  Find us on Facebook: http://Facebook.com/PrescottGroup

  Follow us on Twitter: http://Twitter.com/PrescottGroup

  Connect on LinkedIn http://LinkedIn.com/company/prescott-group

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Monday, February 21st, 2011

It’s Great to Syndicate!

Syndicate

Listing Syndication is the process of taking your listings and distributing them to popular websites that buyers and sellers are using to search for real estate. These include: Zillow, Trulia, Realtor.com, Craigslist and many more. Syndication is becoming one of the fastest growing listing advertising mediums on the Internet today.  By syndicating your listings, you are able to maximize exposure and get your listing inventory in front of thousands of buyers who are searching the internet daily.

 

Many agents like to use sites like postlets  http://www.postlets.com/home.php

But there are a number of other sites that work well too!

Sellers expect agents to aggressively market their properties and listings. Be sure your profiles on each of these sites are complete!

http://www.zillow.com/  (Think about the Premier Upgrade)

http://www.trulia.com/  (Think about Trulia Pro)

http://www.realtor.com/ (Pay to upgrade your profile)

http://realestate.yahoo.com/ (See Zillow…)

If you have any questions about any of these strategies, please call Chris or Tricia and we would be happy to meet with you for a FREE no-obligation marketing consultation!

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  Tricia Allenson (952) 212-7598  Tricia@PrescottGroup.us

  Chris Prescott (612) 998-5674  Chris@PrescottGroup.us

  The Prescott Group “We make you look good!”

  Visit our Website: http://PrescottGroup.us

  Find us on Facebook: http://Facebook.com/PrescottGroup

  Follow us on Twitter: http://Twitter.com/PrescottGroup

  Connect on LinkedIn http://LinkedIn.com/company/prescott-group

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Thursday, February 17th, 2011

2011 Daylight Savings Time Mailings

Hi All!

If you’re looking for mailing ideas, how about sending out a Daylight savings time reminder postcard!

We have these 4 great ideas or can customize something special just for you and your clients!

This is a great way to connect with your “Gold Club”!  Don’t have a Gold Club?  We can help!

Call Chris Prescott 612-998-5674 or Tricia Allenson 952-212-7598 today!

Posted in Uncategorized |
Sunday, February 13th, 2011

To Blog, or Not to Blog?

blogging

 

Blogging has become a popular way to communicate with your audience and adds credibility to you as an expert in the field. Blogging is rapidly developing into a tool used to create an online presence, improve visibility, build a sense of community, demonstrate your knowledge, and offer valuable information – all of which is accomplished through an unfiltered direct way. Blogging is also critical in establishing and maintaining solid (SEO) search engine optimization.

 

 

 

Below are 5 reasons why you SHOULD consider blogging:

  1. Direct Communication – Most websites contain static content which is usually more about the business and their products. The advantage to having a blog is that it provides a way for you to speak directly and honestly with potential customers and prospects in an open way about your niche or your passion. Note: Many people don’t realize that posting to Facebook or any other social media site for that matter is in fact, micro-blogging!
  2. Positioning Yourself As A Thought Leader – Blogs give you a way to express your viewpoints, demonstrate your knowledge, and provide your expertise on issues and topics pertaining to your industry or community. For Example: If you’re the only real estate agent in your city or coverage area that actually blogs, prospects and potential customers that find your website are going to view you as the expert in that area.
  3. Improve SEO – One of the best ways to increase traffic is to have a continuous stream of compelling and well written content. Stay true to this, and you will not only earn new readers, you will keep the ones you already have. Search engines crawl pages more often when there is regular changing content which in turn improves your SEO (Search Engine Optimization). They also keep track of how many times your page is linked to, so as a general rule, the more links to your blog, the better.
  4. Competitive Differentiation – How is your business different from the dozens of other real estate agents in your area? What is your niche? How can you make a prospective customer understand that you have something better to offer or that you have more expertise and experience than your competitor? Having a blog gives your readers insight to who you are and what your brand and business is all about. 
  5. Relationship Marketing – Lastly, the important thing about a blog is that it allows you to build personal relationships with your readers and customers that eventually creates trust. Blogs allow you to create a tight audience of potential customers who you can deliver informative, relevant messages and stay in front of them on a regular basis.

These 5 key reasons alone should be enough justification for you as a real estate agent to start a blog tomorrow. Now your next question is probably going to be, “How do I start a blog?” and “How much will it cost?”. The good news is most blogging software is free, and we would recommend wordpress.com. Additionally, if you dread the idea of having to write and create content then hire a "ghost writer".

The Prescott Group can help you set-up a branded blog AND provide ghost writers.

If you have any questions about any of these strategies, please call Chris or Tricia and we would be happy to meet with you for a FREE no-obligation marketing consultation!

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  Tricia Allenson (952) 212-7598  Tricia@PrescottGroup.us

  Chris Prescott (612) 998-5674  Chris@PrescottGroup.us

  The Prescott Group “We make you look good!”

  Visit our Website: http://PrescottGroup.us

  Find us on Facebook: http://Facebook.com/PrescottGroup

  Follow us on Twitter: http://Twitter.com/PrescottGroup

  Connect on LinkedIn http://LinkedIn.com/company/prescott-group

Posted in Uncategorized |
Tuesday, February 8th, 2011

Take Control of your Database

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This is the year that you will finally take control of your database! Your primary database should be the one that you actually use on a day to day basis.  It will most likely be your primary email program (Outlook) or the address book on your phone.  Either way, you have to get down to ONE database that resides "on the cloud".

I have changed my tune about contact management in recent months simply due to the fact that I upgraded my phone.

Here’s the deal… The contacts in your email program need to be exactly the same in your phone.

Most of the small business people I know use Microsoft Outlook as their primary email sending tool either because it came with their PC or their company provides it for them.  So by default, it became their database.  Microsoft Outlook is great for sending emails, but what about all those people that I still call and text? I need to get those people in my phone too!

Since I went with a new android phone (Samsung Epic 4G from Sprint)  I discovered the simplicity of GMail. With a few simple steps, I exported ALL of my contacts from outlook and multiple other sources onto “the cloud” and into my free GMail account.  My contacts now started to sync perfectly and immediately to my phone and then back to “the cloud” without me doing a thing!  All duplicates were being merged and eliminated!

I then (hold your breath) DELETED all of the contacts in my outlook.  I exported the fresh new list out of “the cloud” from my Gmail account and into my outlook and I was set for success! (If you don’t use or have access to outlook, GMail works just fine as an email program)

Now I do this same process once a month and I have fresh clean contacts (just like fresh clean underwear) everyday!

If you have any questions about any of these strategies, please call Chris or Tricia and we would be happy to meet with you for a FREE no-obligation marketing consultation!

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  Tricia Allenson (952) 212-7598  Tricia@PrescottGroup.us

  Chris Prescott (612) 998-5674  Chris@PrescottGroup.us

  The Prescott Group “We make you look good!”

  Visit our Website: http://PrescottGroup.us

  Find us on Facebook: http://Facebook.com/PrescottGroup

  Follow us on Twitter: http://Twitter.com/PrescottGroup

  Connect on LinkedIn http://LinkedIn.com/company/prescott-group

 

Posted in Uncategorized |
Thursday, February 3rd, 2011

Stand Out with Video Marketing

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The use of video on the Internet to communicate and sell products is just beginning!  Showcasing yourself and your listings on video makes you a thought leader and an expert to your buyers and sellers. Using videos separates you from your competition and gives your clients services that they cannot experience with other agents! We recommend that you add video to your web site for general video tours, personal tours of homes and even video testimonials.

 

Click below for Idea #1

Agent Hosted Video for one of your Listings – Commercial

Click below for Idea #2

Agent Hosted Video for one of your Listings – Residential

Click below for Idea #3

Agent Hosted Video Mixing Business and Pleasure – Home Cooking

Click below for Idea #4

Agent Hosted Listing Video – Blair Witch Project Style

If you have any questions about any of these strategies, please call Chris or Tricia and we would be happy to meet with you for a FREE no-obligation marketing consultation!

new_tpg_card

    Tricia Allenson (952) 212-7598  Tricia@PrescottGroup.us

    Chris Prescott (612) 998-5674  Chris@PresccottGroup.us

    The Prescott Group “We make you look good!”

    Visit our Website: http://PrescottGroup.us

    Find us on Facebook: http://Facebook.com/PrescottGroup

    Follow us on Twitter: http://Twitter.com/PrescottGroup

    Connect on LinkedIn http://LinkedIn.com/company/prescott-group

Posted in Uncategorized | No Comments »

Posted in Uncategorized |
Tuesday, February 1st, 2011

Top 10 Real Estate Trends to Know for 2011

 

Learn the challenges and opportunities the coming year has in store for the housing market

By Shannon Petrie, FrontDoor.com | Published: 11/22/2010

#1: Housing recovery unlikely, but cautious optimism remains

While 2011 will be another challenging year for the housing market, many real estate experts are hopeful about the future and taking action toward recovery. A market comeback is contingent on a solution to the foreclosure issue, which is suppressing home prices and consumer confidence. For that reason, real estate professionals need to educate themselves about buying and selling distressed properties, handling short sales and working with investors, says Margaret Kelly, chief executive officer of RE/MAX and a panelist at the State of the Real Estate Industry forum held during the 2010 Realtors Conference and Expo.

According to Kelly, today’s market shouldn’t be called "the new normal" because the old market was abnormal. Despite the challenges of the current market, there are also plenty of opportunities, Kelly says, including low mortgage rates, stable prices and a plentiful inventory of homes for sale.

#2: McMansions are out; compact housing is in

The era of the McMansion is over, according to the 2011 edition of "Emerging Trends in Real Estate," co-published by PricewaterhouseCoopers and the Urban Land Institute. Not only are baby boomers downsizing to more manageable homes, but first-time buyers are also entering the market with extremely different tastes than their parents. The younger generation of homebuyers, born between 1977 and 1994, are interested in smaller homes in vibrant, compact, walkable neighborhoods. While this new trend in housing will help revitalize urban cores, it also creates a problem: As baby boomers move into smaller homes, who will they sell their large, suburban homes to? We could soon see a glut of large homes languishing on the market.

#3: Homebuyers are thinking long-term

The attitude of current homebuyers has come a long way since the housing boom. In the past, many homeowners thought of their houses as "credit cards" to borrow money against — a mindset that caused many of the financial problems we see today. While most Americans still think buying a home is a smart financial move, they also realize that a house is more than an investment. Instead, today’s buyers are looking for a home — a place to provide shelter and security for a family. As a result, homeowners are planning on stay in their dwellings longer; first-time homebuyers want to own their homes for a decade, while repeat buyers want to own theirs for 15 years.

#4: Prices have further to fall

Although home prices have stabilized considerably since the recession officially ended in mid-2009, we haven’t reached the bottom just yet. According to a report published by Standard & Poor’s, home prices will fall an additional 7 to 10 percent throughout 2011. This drop in prices is largely due to the high number of foreclosures expected to hit the market next year. If you plan to sell a home in 2011, pricing competitively will still be a crucial step to making a quick sale.

#5: More foreclosures to come

Foreclosure processing was delayed this fall by the "robo-signing scandal" — in which employees at various banks and mortgage firms allegedly violated proper procedures, raising concerns that many homeowners may have been unfairly evicted. Though the controversy caused a dip in foreclosures in October, it won’t cause a huge drop-off in the number of distressed properties entering the market, says Rick Sharga, senior vice president of RealtyTrac.

According to Sarah Bloom Raskin, a member of the Board of Governors of the Federal Reserve, there will be 2.25 million foreclosures in 2011 — the same as 2010 — and another 2 million in 2012. At the rate the banks are going, it will likely take several more years to work through the millions of delinquent mortgages. But on the bright side, if banks continue to foreclose homes gradually, home prices are likely to stay stable.

#6: Mortgage rates remain low

It’s not too late to take advantage of low mortgage rates. While rates are expected to rise slightly in 2011, they will likely remain low — even under 5 percent — throughout most of the year. According to the Mortgage Bankers Associates, fixed mortgage rates are expected to average about 4.4 percent in the fourth quarter of 2010 and increase to 5.1 percent by the end of 2011. In November, the Federal Reserve announced that it would buy $600 billion of Treasuries to keep interest rates low and boost economic growth.

#7: A new look at lending standards

Buying a home has become more difficult ever since lenders tightened their standards on loans insured by the Federal Housing Administration. Several lenders, including Wells Fargo & Co. and Bank of America, have raised the minimum credit score on FHA-insured loans to 640 from 620.

According to Lawrence Yun, chief economist of the National Association of Realtors (NAR), these overly tight lending standards are holding back the recovery of the housing market. In November, NAR’s Board of Directors approved a credit policy to urge the mortgage lending industry to alter their policies so more qualified homebuyers can become homeowners. In addition, NAR plans to develop educational materials for Realtors and consumers about credit issues, including the importance of good credit, lender credit policies and how to find an affordable mortgage.

#8: Concerns continue over new construction

2011 will be another challenging year for the homebuilding industry. Amid low consumer confidence, competition from foreclosures and high unemployment, homebuilders are struggling to boost sales. As a result, construction levels have dropped significantly over the last few years — in 2009, only 550,000 new housing units were built, compared to 2.1 million units at the peak of the housing bubble in 2005.

If new home construction doesn’t pick up, some economists believe the U.S. may see a housing shortage in the future. With the glut of foreclosures on the market, the idea of a housing shortage may seem far-fetched, but these economists believe the number of homes being built isn’t enough to accommodate the growing population. According to David Crowe, chief economist of the National Association of Home Builders, the nation will need to build 16 million new homes over the next decade — more than twice the current pace — to keep up with demand.

#9: Opportunities for investors

Like 2010, investors with cash will have a huge advantage in the 2011 real estate market. Thanks to a large foreclosure inventory, banks are often more concerned with making a quick sale than with getting the highest price possible. As a result, all-cash offers are often accepted over higher-priced offers where loans are involved. If you’re a typical homebuyer trying to stand out among all-cash investors, it’s important to make your offer as attractive as possible. That means saving up a sizeable amount of cash for a down payment and making an offer that’s close to — or even above — asking price.

#10: Housing recovery contingent on jobs

Above all, a healthy workforce is key to housing recovery. While the unemployment rate remains high, current homeowners will continue to lose their homes to foreclosure, and potential homebuyers will find it difficult to qualify for loans. According to the National Association for Business Economics, unemployment will stay above 9 percent in 2011, which could hold back a housing recovery next year.

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