Thursday, June 23rd, 2011

Are you landing on the green?

Are you landing on the green?
landing-page-tips

 Here are eight articles that will help you start creating killer landing pages right away:

5 Landing Page Mistakes that Crush Conversion Rates

10 Tips for Writing the Ultimate Landing Page

5 Tips for Designing the Ultimate Landing Page

“Keep it Simple, Stupid” Applies to Your Landing Pages, Too!

How is an Effective Landing Page Like a Direct Mail Letter?

7 Steps to an Email Opt-in Page That Works

How Crappy Landing Pages Kill Email Campaigns

How Successful? The 3 Key Metrics You Need to Know

Let us create some great landing pages for YOU!

Thanks to www.copyblogger.com for this great information!

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Tuesday, June 14th, 2011

What’s my Handicap?

681634-golf-scorecard-and-course-guide

One of the biggest questions we get asked is: “How am I doing???”

 

Every one of our clients runs a different type of business, but we do have a number of targets that we think you should hit with respect to the following:

Unique Visitors to your website:  Targets – Beginner: 100  Intermediate: 250  Expert: 500+

Number of people on your email list: Targets – Beginner: 200 Intermediate: 500 Expert: 1000+

Open and Click thru rates: Targets – Beginner: 15% Intermediate: 25% Expert: 45%+

Facebook Fans: Targets – Beginner: 25 Intermediate: 100 Expert: 200+

Gold Club Members: Targets – Beginner: 24 Intermediate: 48 Expert: 96+

If you have any questions about your stats, please give us a call!

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Tuesday, May 24th, 2011

Who’s your caddy?

In golf, a caddy (or caddie) is the person who carries a player’s bag and clubs, and gives insightful advice and moral support. A good caddy is aware of the challenges and obstacles of the golf course being played, along with the best strategy in playing it. This includes knowing overall yardage, pin placements and club selection. A caddy is not usually an employee of a private club or resort. He is classified as an "independent contractor," meaning that he is basically self employed and does not receive any benefits from his association with the club. Some clubs and resorts do have caddy programs, although benefits are rarely offered.   Source: http://en.wikipedia.org/wiki/Caddy

DO YOU HAVE AN OBJECTIVE RESOURCE FOR YOUR MARKETING?

Strong Internet Presence? Monthly eNewsletter? Social Media Marketing?

Blogging? Appreciation Marketing? Video Marketing? Strong Brand Message?

Caddy

In business marketing, you need to find someone who you can call on with your own questions and concerns. You need an objective person who you can bounce ideas off and also a person who give you insightful advice and moral support about your business!

At The Prescott Group, that’s what we do!

”We make you look good!”

Before you spend $500 on a new, unknown shiny gizmo, give us a call and we’ll share what we know.  Before you throw $3000 away on a whim, call us!  We can probably save you $2500!

We help you set up and manage your quarterly marketing plan and show you the results!
Chris Prescott 612-998-5674 Chris@PrescottGroup.us
Tricia Allenson 952-212-7598 Tricia@PrescottGroup.us
The Prescott Group “We Make You Look Good!”
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Tuesday, May 10th, 2011

Are you hitting from the GOLD tees?

Golf Tee

Good as Gold, The Gold Standard, Solid Gold… 

A Precious Metal, Seeing any trends here???Your top clients and prospects are your "Gold Club"

Make them Remember you – go the extra mile!

When your client or prospect needs your services and your expertise is there anything that makes you stand out above the crowd? 

Why should they call YOU?

How would your clients answer these 5 questions?

1) Did my salesperson send me a card on the anniversary of when I purchased from them?

2) Did my salesperson call me out of the blue just to say “Hi – I was thinking about you” ?

3) Did my salesperson send me a gift just for fun?

4) Did my salesperson mail me a gift card to say “thanks for my business” ?

5) Did my salesperson remember my birthday?

You really need to find a systematized way to do something special for your clients to show them what they mean to you and that you really do care.  We call this Appreciation Marketing!

Call us today to learn more about how our team can help you look good by better appreciating your clients!

Chris Prescott 612-998-5674 Chris@PrescottGroup.us

Tricia Allenson 952-212-7598 Tricia@PrescottGroup.us

The Prescott Group “We Make You Look Good!”

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Tuesday, May 3rd, 2011

Avoid Social Media Sand Traps

facebook_linkedin Facebook vs. LinkedIn

We think BOTH are winners!

Put social media to work for your business. There is a huge opportunity to use tools such as Facebook AND Linked-In to join the conversation, establish a professional brand online, network with potential clients and businesses associates, promote your product and of course keep up with today’s technology.

Here are Eight things you MUST DO with Social Media: (If you are are a real estate salesperson or broker)

1 ) Make sure your graphic is Commerce compliant.

2 ) Make sure that all of your contact information is updated, current, visible, and accurate.

3 ) Make sure somewhere on your page it says your state of licensure per Realtor Code of Ethics.

4 ) Make sure you are posting regularly to your page (weekly if possible)

5 ) Make sure your Facebook page is connected to your blog, and Twitter accounts (If applicable)

6 ) Make sure your clients can see the listings you have for sale.

7 ) Make sure you are effectively utilizing the tabs for LinkedIn Reviews, & Designations.

8 ) Make sure your Business Page link is marketed on your website, eNewsletters, and email signature!

We also think you should look into creating a special Welcome/Landing Page to greet your Fans!

Social Media Management Packages are one of our specialties! Give us a call for more information!

We set up pages, profiles, and become your admin to post content for you!

Chris Prescott 612-998-5674 Chris@PrescottGroup.us

Tricia Allenson 952-212-7598 Tricia@PrescottGroup.us

The Prescott Group “We Make You Look Good!”

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Tuesday, April 19th, 2011

Is your website stuck in the rough?

Not this one!  Upgrade to a WordPress Website today! Click the link below to see Paula’s website in action!

masthead brabeck 

http://PaulaBrabeck.com

A WordPress Website is an effective lead generating machine and is the mother-ship of your Internet marketing. Provide visitors a reason to stay on your website and a reason to come back. If your website does not provide visitors with the answers they are looking for, they will use another website that does. By posting compelling content, market data and other relevant information to your website, you will prove to your visitors that you have the knowledge and experience to help them.

Automatically Uploads and Updates your Listings

Always has up-to-date community links and market stats

Fully Integrated Blog with Fabulous SEO (Search Engine Optimization)

Complete connection to your Social Media Sites

new-website-coming-soon 

Website Packages start at $195 with $39/month Hosting – Give us a call for more information!
Chris Prescott 612-998-5674 Chris@PrescottGroup.us
Tricia Allenson 952-212-7598 Tricia@PrescottGroup.us
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Monday, April 11th, 2011

Could you use a “New Doo”?

crazyhair25

Sorry, that answer was incorrect, but while you’re here…

Have you thought about updating your personal branding?

A personal brand is what sets you apart from all the others – what makes you unique and special. Think of it this way: in a room full of people, what would you do to set yourself apart from the rest? How would you make your self known and visible among so many? It’s imperative that your personal brand gets out there for all to see!

Check out these great ideas for YOUR NEW DOO!

masthead Eischen

masthead Brabeck

Masthead Bill Grunewald

masthead Fucile

Design Packages start at $99 – Give us a call for more information!

Chris Prescott 612-998-5674 Chris@PrescottGroup.us

Tricia Allenson 952-212-7598 Tricia@PrescottGroup.us

Posted in Uncategorized |
Wednesday, April 6th, 2011

You Made the Cut, Now what?

masters

For Gary Player, it was a combination of competitiveness, talent, fitness and willingness to play all over the world that lead him to the 1961 Masters win over Arnold Palmer.

 

He does 1000 sit-ups every day

He does Weight Training daily

He has traveled over 15 million miles

(He didn’t even have a private jet)

 

He was the first international golfer to ever win a Masters Tournament!

 

Read more about Gary Player 

 

What’s your combination of systems for Success?

Below is an overview of the 11 round Masters Marketing System!

Round 1. Develop Your Personal Brand
A personal brand is what sets you apart from all the others – what makes you unique and special. Think of it this way: in a room full of people, what would you do to set yourself apart from the rest? How would you make your self known and visible among so many? It’s imperative that your personal brand gets out there for all to see!

Round 2: Upgrade to a 2.0 Website
A website is an effective lead generating machine and is the mother-ship of your Internet marketing. Provide visitors a reason to stay on your website and a reason to come back. If your website does not provide visitors with the answers they are looking for, they will use another website that does. By posting compelling content, market data and other relevant information to your website, you will prove to your visitors that you have the knowledge and experience to help them.

Round 3: Implement email Marketing Strategies
Keep customers and prospects coming back with email newsletters! Consistently sending branded, relevant and targeted email marketing increases response rates and puts you front and center in your prospects in-boxes. Email marketing turns fans, friends, and followers into loyal clients!

Round 4: Don’t’ Ignore Social Media (Facebook Business Page & Linked-In)
Put social media to work for your business. There is a huge opportunity to use tools such as Facebook AND Linked-In to join the conversation, establish a professional brand online, network with potential clients and businesses associates, promote your product and of course keep up with today’s technology.

Round 5: Make them Remember you – go the extra mile for your “Gold Club” clients:
When your prospect needs your services and your expertise is there anything that makes you stand out above the crowd?  Why should they call YOU?  Will your client answer YES to the following questions?

Round 6: Stand Out with Video Marketing/You tube Channel
The use of video on the Internet to communicate and sell products is just beginning!  Showcasing yourself and your listings on video makes you a thought leader and an expert to your buyers and sellers. Using videos separates you from your competition and gives your clients services that they cannot experience with other agents!

Will the feel good about you and more importantly, do they feel that you care about them?

Will they know that you are available if they just have a question or if they need to buy today?

Do you go above and beyond by remembering their name, birthday, anniversary, and keeping in touch?

Make sure that you have your “GOLD CLUB” clients on an an Appreciation Marketing System to show them that they are important to you and that you care! Sign up for YOUR FREE Appreciation Marketing system account at www.sendoutcards.com/58601


Round 7: Take Control of your Database
This is the year that you will finally take control of your database!  Your primary database should be the one that you actually use on a day to day basis.  It will most likely be your primary email program (Outlook) or the address book on your phone.  Either way, you have to get down to ONE database that resides “on the cloud”.   One of the best ways to clean up your database is to dump all of you names into a free gmail account and get rid of duplicates – then add them back into your outlook and set up GOLD Club and SILVER Club “folders” along with “categories”.

Round 8: Effectively Communicate To Your Audience Through Blogging
Blogging has become a popular way to communicate with your audience and adds credibility to you as an expert in the field. Blogging is rapidly developing into a tool used to create an online presence, improve visibility, build a sense of community, demonstrate your knowledge, and offer valuable information — all of which is accomplished through an unfiltered direct way. Blogging is also critical in establishing and maintaining solid (SEO) search engine optimization.

Round 9: Syndicate Your Listings and Agent Profile:
Listing Syndication is the process of taking your listings and distributing them to popular websites that buyers and sellers are using to search for real estate. Sellers expect agents to aggressively market their properties and listings using sites such as; Zillow, Trulia,
Realtor.com, Craigslist and many more. Syndication is becoming one of the fastest growing listing advertising mediums on the Internet today.  By syndicating your listings, you are able to maximize exposure and get your listing inventory in front of thousands of buyers who are searching the internet daily.

Round 10: Differentiate Yourself with Your Pre-Listing Package/Listing Presentation
A Pre-Listing Package and Listing Presentation is your chance to place yourself above the competition for consideration.
NAR statistics say only 5% of REALTORS® have a pre-listing package, but those that do, increase the likelihood of getting the listings they go on. Your package should include a personalized letter, a summary about your experience, information on the team you work with, testimonials from past clients, etc.

Round 11: Give Your Personal Print Material A Make-Over
Quality BRANDED print material will help you market your listings and your business with confidence!

  • Business cards are still the most widely used networking marketing tool you can have. Have you considered giving your business card a makeover? Consider a professional design that perfectly MATCHES your new updated brand. 
  • A branded personal brochure is one of the best ways to provide information about you as a realtor.
  • High quality branded house flyers are effective because aesthetic appeal and first impressions are very important in the real estate industry.
  • Lastly, Property Cards are like a business card for a house that you are listing. This innovative real estate marketing tool is created in a business card format, and feature home pictures and details along with your agent contact information.

Contact us today for your own personalized free Masters Marketing System! Email MastersMarketing@prescottgroup.us

The Prescott Group – We Make You Look Good!

Tricia Allenson 952-212-7598  Tricia@PrescottGroup.us

Chris Prescott 612-998-5674  Chris@PrescottGroup.us

Visit us on the web: http://Prescottgroup.us

Visit us on Facebook: http://Facebook.com/PrescottGroup

Watch our Videos: http://YouTube.com/PrescottGroup

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Monday, April 4th, 2011

April home-maintenance checklist

 

Fix fences, tighten your home’s energy efficiency, repair a screen door and make 8 cheap, fun improvements to give your home’s entrance some spring sparkle.

By Marilyn Lewis of MSN Real Estate

Finally, it’s spring. To celebrate, do a few improvements indoors – tweaking your home’s energy efficiency and getting doors to operate smoothly – and then get outdoors to do some work that shows off your home’s exterior. Install a new screen door or repair an old one. Maintain fireplaces and gas appliances while avoiding the scammers who pop out of the woodwork like bugs this season. Repair fences. Remove stubborn stains from concrete garage floors, patios and sidewalks. And try one or all of our eight cheap and fun ways to give your home’s entrance some exciting spring sparkle.

Inside
Install a programmable thermostat

Energy is wasted when you push up the temperature when the room feels cold or turn down the heat manually when it’s too warm. You can save about $180 a year with one of these devices.

A programmable thermostat lets you set the temperature in your home, then leave it. The most useful products give you options for establishing different temperatures for day and night (62 at night, for example, and 65 during the day), weekdays and weekends (keep the house cooler while you’re away at work and warmer when you’re home) and also let you turn the heat way down during vacations without changing your daily settings. (Learn more and find out how to get a federal tax credit and possible rebates in this Energy Star article on programmable thermostats)

Cut energy expenses further
While you are in the mood to reduce energy consumption, call your electric utility and/or your heating-fuel company to ask about financial incentives for installing energy-efficient appliances or improvements. Some utilities subsidize the cost of improvements: adding insulation or weather stripping, or installing that programmable thermostat, for example. Others give rebates for purchasing Energy Star appliances such as water heaters, air conditioners, dehumidifiers, heat pumps and fans. Also, remember to take the federal tax credit for such purchases. See the entire list at the Energy Star site. Senior citizens may qualify for additional subsidies.

Look for additional savings: Many states offer additional incentives. Find programs in your state on this map, at the Database of State Incentives for Renewables & Efficiency.

Straighten out problem doors
Walk around the house with a can of silicone lubricant and a rag, trying each door. If a door is sticky, open it partway and pull the hinge pin out. The pin is found in the center of the hinge, in the joint between the plate on the wall and the one on the door. Lightly oil the pin and the hole into which it will fit, using the rag to stop drips. Drop the pin back in place. (Find inspiration and tips at "Door repair 101: How to fix a squeaky door hinge, gaps and more.") If a pin is stuck in a hinge, use a hammer and small screwdriver to knock it all the way out. Sand off accumulated oil, dust and rust from pin and lightly lubricate it before re-installing. You may have to do this with both pins.

Outside
Repair or replace screen doors

Get ready for bug season by hanging screen doors. You can repair torn screens yourself:

  • Measure the screen opening. You’ll need overage, so add at least an inch to each side. Bring the measurements to a hardware store and purchase a new length of screen.
  • The screen is held in place by a flexible cord fitted into a channel that runs around the screen frame. Lift out the cord. If it is old and brittle, measure it and buy new cord at the hardware store.
  • Place the new screen over the opening, fit it snugly in place by settling the cord in its channel around the entire opening (poke it in place with a screwdriver). Trim the excess screen with scissors or a box cutter.

If the door sags, see if you can tighten it by replacing missing or corroded hinge screws.  If that doesn’t work, or if the door is bent or battered, purchase and install a new aluminum screen door.

Install a chimney cap
You could send out an invitation to birds and squirrels to come nest in the warmth of your chimney, or you could install a cap to protect the stack from dripping rain and uninvited critters.  A cap, sometimes called a “crown,” shelters the opening while it lets smoke escape. A cap prevents wind from entering your home and helps create a good draft that feeds your fireplace or stove with oxygen. Metal chimneys usually come with caps, but if yours doesn’t have one, ask the manufacture for advice.  Caps are not appropriate for all chimneys. Ask your chimney sweep to inspect the chimney each year for damage and to advise you on whether to install a cap.

Beware chimney-sweep scams
Yes, you should have your chimney swept by a professional to remove flammable creosote that builds up inside the flue from wood smoke. (If you don’t use the stove or fireplace much, you can wait two to three years between cleanings.) But not every chimney sweep is right out of “Mary Poppins.” Door-to-door scammers prey on homeowners, dangling deliciously low prices, then pressuring owners into “repairing” expensive but fictitious problems. Protect yourself by using a chimney sweep with an established business in your town. Check a company’s track record through the Better Business Bureau and locate certified sweeps at the National Chimney Sweep Guild or the Chimney Safety Institute of America.

Have gas-burning furnaces and appliances inspected
Every year a licensed gas technician should clean out dust and debris and examine the appliance for safety, efficiency and repairs. Find a repair pro through your gas company or utility or search the Plumbing-Heating-Cooling Contractors Association’s site.

Spiff up the front entry
Few things say "spring" like freshening up the front entrance of your home. Try any or all of these improvements:

  1. Remove the doormat and sweep and dust the entry and all the way around the door. Clean the threshold with soapy water and a rag and gently wipe down the door.
  2. Take a hard look at the flower pots, furniture, plant hangers, toys, boots, shovels, brooms and tools cluttering the entrance; remove and store or throw away all but the most essential items. Wipe down porch and patio furniture.
  3. Stand back from the entry and decide what simple steps will most improve its appearance. A fresh coat of paint for the front door? Installing new house numbers? Adding two tall pots to flank the entrance (in colors that match or contrast nicely with the door)? Also consider painting the porch ceiling – a traditional color is blue, for the sky — or floor.
  4. Replace the doormat with a new one. Use mats inside and outside each door; they’re not just decorative. They protect your floors from damaging grit.
  5. Replace rusted or ugly exterior light fixtures. Get inspiration from this slide show: "Fix up your front entry in one weekend."
  6. As soon as the weather permits and the wood has dried, repaint front steps with deck paint or other surfacing made for heavy traffic. Ask paint store professionals for recommendations. Take care to choose a color for the steps that works well with the house color and front door.
  7. Wipe down railings; sand, prime and repaint flaked, chipped or bubbled paint.
  8. Add another note of color by planting spring annuals in pots at the door, at the top of the steps or marching down the steps.

Check the fence line, cowboy
Take a tour of your back forty to see how the fence is holding up. Wiggle supporting posts to make sure they’re solidly in the ground. Use a mallet to drive them in deeper if necessary. Look for holes made by animals burrowing under the fence. You can fill these holes with big stones or install a wire mesh barrier as deep as necessary, then fill the hole with dirt. Repair or replace broken fence posts, and sand down potentially dangerous splinters. Check wood fences for rot (soft, spongy or crumbling wood) and insect damage, holes, sawdust and weakness in boards. Repaint or restain every couple of years or when you find chips and flakes in the paint. Use a durable product intended for use on fences. Ask paint store experts for recommendations.

Rake up
Take a leaf rake and a big tarp with you as you circle the house, gathering leaves, wind-blown debris and tree branches onto the tarp. When the tarp has a pile of leaves a couple of feet high, gather the corners and empty the contents into a yard-waste bin or a compost pile. With a broom, sweep off paths, sidewalks, steps and flagstones with an eye to removing obstacles on which people could trip.

Clean stains from concrete
For patios and sidewalks stained by fallen leaves and dirt, rent a pressure washer and clean the concrete. Auto oil stains on the garage floor or driveway are tougher to remove and call for some imagination. Fresh oil is easiest to get up. Tackle it as quickly as possible, soaking up the liquid with paper towels and sprinkling cat litter on the stain, crushing the litter in with your shoe, then sweeping it up. (Call your garbage company or city waste department to ask where to take oil-soaked rags, paper and litter. Don’t put them in the garbage can.)

Next, scrub the stain with soap, warm water and a nylon (not wire) scrub brush. This may do the trick, although you might need to scrub, rinse, check your progress and scrub again several times.

For really stubborn stains, get creative. You’ve heard that there are a million crazy ways to use Coca-Cola (see "20 Crazy Uses for Coke," for example, at Gomestic). James and Morris Carey, at OnTheHouse.com, have one more cola trick: They soak stained concrete with cola, brushing it in with a stiff broom while the pop fizzes, keeping the concrete wet. Flood the stain with clean water once the fizzing stops, then bleach the area with this mixture: one cup of liquid chlorine bleach, one cup of powdered laundry soap and a gallon of really hot water. Rinse.

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Monday, April 4th, 2011

Prep your yard for home-buying season

 

Your yard plays a vital role in attracting prospective homebuyers. Here are six tips for making sure your yard doesn’t sabotage any sales.

By Melinda Fulmer of MSN Real Estate

Last year, 30% of all U.S. households did some kind of landscaping project themselves, with the average annual bill coming in at $356, according to the National Gardening Association. Many of these projects can be a disaster, says Sacramento landscape architect John Nicolaus, especially if buyers go to their local big-box garden center and just start grabbing attractive plants and pavers.

Go to a local nursery that has a knowledgeable staff that can tell you which plants will work best in your area. Do some planning first, then talk to these pros about what you want to achieve, how much you have to spend and how much time you’re willing to put into watering, pruning and fertilizing. You can even take pictures of your yard and bring them along to help visualize specific plantings.

Here our panel of experts shares six landscaping tips to boost the value of your house without breaking the bank.

1. Lay the groundwork for successful landscaping. Make sure your property has proper drainage so water doesn’t slosh back to the house and make the foundation unstable or conversely, erode backyard slopes. Make sure sprinklers aren’t hitting the house. Water lines or mold on the bottom of your property can signal a bigger problem with the structure itself and point out expensive grading projects ahead, says Nicolaus.

2. Create a focal point. The yard doesn’t have to be filled with amazing beds of color. But it’s nice if you can create a focal point with flowers or unusual shrubs along a porch or an area of architectural interest. Lacking that, Nicolaus recommends grouping bigger items to the left of the house and checking your placement of big shrubs and trees from inside the windows to make sure it enhances the view.

3. Create an atmosphere and then take it with you. Joe Stoffregen, owner of Homewood Nursery & Garden Center in Raleigh, N.C., suggests planting some of your flowers, shrubs, herbs and vegetables in beautiful containers. They can lend charm to your backyard when you’re showing it, but then you don’t have to leave your investment behind.
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4. Plant for privacy and shade. Some of the biggest payoffs in landscaping are those that provide a sense of distance from your neighbors. Tall shrubs planted to screen a bank of windows on the side of your neighbor’s house almost always pay off, landscape architects say. And borders that block the sights and muffle the sounds of busy streets are equally valuable. In the backyard, different plantings can create the feel of separate "rooms," such as a shady meditation garden or outdoor dining area.

5. Phase out undesirable or sick trees gradually. Instead of ripping out a centerpiece tree and leaving a front yard bare, Bee will plant another tree 15 to 20 yards away with some nice smaller shrubs underneath. When the new tree gets a little bigger and the two come in conflict, she takes the bigger one out.

6. Choose a wide array of plants that look good even when they’re not blooming and in cold weather. "I rely a great deal on shrubs with interesting foliage that has good color or texture. They are a lot lower-maintenance than flowers," says Cynthia Bee, of Solscapes Landscape Design in Salt Lake City. She tends to put flowers in only one focal area and mixes shrub plantings up, so owners won’t get stuck with a huge gap if one in a row of the same type of plant dies.

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