Keep customers and prospects coming back with email newsletters! Consistently sending branded, relevant and targeted email marketing increases response rates and puts you front and center in your prospects in-boxes. Email marketing turns fans, friends, and followers into loyal clients.
Here are the top 5 reasons to use hosted email:
- IT IS MORE EFFECTIVE Gone are the days of mass emails where you copy and paste 100 email addresses into the BCC field (Many people still put them all in the CC field…) Gone are the days where you try and send a mass email out of outlook and risk getting fined or shutting down your company’s ISP (Internet Service Provider) for spamming. Gone are the days of sending an email and not being able to track the metrics. Today’s email marketer uses a hosted system like Constant Contact, (who we use) or Mail Chimp, iContact, Emma, etc… to make sure that they are able to track and manage their email marketing.
- KNOW YOUR OPEN RATES Gone are the days of sending out an email and wondering who opened it. Today’s hosted email systems allow you to see how many people are opening your email (Open Rate) and what they are interested in finding out about your and/or your company (Click-Thrus).
- CHECK WEEKLY FOR NEW LEADS A hosted enewsletter is working for you every day. It resides in the inbox of your client and tracks every single time they see it in their preview pane or it records every link they click on for at least 30 days (Sometimes longer) Looking for more leads? Send a monthly enewsletter and then see who reads it. You’ll be amazed that the people who you don’t think are reading it – actually ARE reading it! (BTW, If you are reading this as a result of clicking on my enewsletter link, I know who you are!)
- AUTOMATE TO SOCIAL MEDIA If you are using a hosted enewsletter, you should have one or two click ways for for you clients to “Forward to a Friend” or “Share on Facebook, Twitter, etc…” This not only reinforces your relevant content with your current list of readers, but it also creates an environment where others can subscribe to your enewsletter as well and share it.ant and targeted email
- USE UNLIMITED PHOTOS AND ARCHIVES Don’t be penny wise and pound foolish. Be sure to take advantage of the Unlimited photo features and setting up a past email archive. Photos Make the marketing piece more user friendly, and if you create good content, your archives can create great SEO (Search Engine Optimization) around the “long tailed string” of your business. If you don’t know what a long tailed string is, then please send and email to LongTailedString@PrescottGroup.us and I will send you the explanation.
Email Marketing is your friend – take time to make it work for you!
Try Constant Contact Free for 60 days:
http://prescottgroup.us/constant-contact/
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PresccottGroup.us
The Prescott Group “We make you look good!”
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